First-time college students often have a number of obstacles to overcome to be able to focus on their academics and stay in school. We have seen many schools redesign their student services programs over the years, moving from advising to counseling to mentoring and recently to coaching. The problem is: A new name doesn’t change the impact of the program. Research is showing that solid student success coaching using transformational coaching is increasing student retention as students own the decisions they make and learn life strategies for coping with obstacles and barriers that otherwise would keep them from achieving their academic goals and lifelong dreams. At collegematters we have developed a dynamic student success coaching model that brings students and staff or faculty together in a dynamic relationship from which both benefit.